Wow! Spain's boss Luis Enrique turns Twitch streamer during the World Cup
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Reading Time: 2min | Tue. 15.11.22. | 14:20
Wait, what!? We've seen many strange things over the years, but this sort of content and attitude is unprecedented
La Furia Roja coach Luis Enrique - known for doing things differently - has taken it to a whole another level on Monday night.
The former Real Madrid and Barcelona player (and the Blaugrana boss), who has been in charge of the Spanish national football team since 2018, announced that he would become a Twitch streamer during the World Cup.
This should be fun, particularly due to the fact he’s not your typical/ordinary individual behind a mic.pic.twitter.com/c8kx2j5zVY
— The Red Fury (@SpainSystem) November 15, 2022
He posted a video on his Twitter account, explaining that he would be streaming during the Qatar tournament.
Enrique and his boys will arrive in Qatar on Friday, and the manager revealed that he would begin streaming that very same day.
The idea behind it was to open a line of communication that was more spontaneous and without filters.
"The idea is simply to establish a direct relationship with fans who may be interested in information about the national team. Telling everything from a particular point of view, in this case, mine and that of my staff, and establishing a direct and more spontaneous relationship. I can only improve because the light now is not adequate, and the microphone is from the Third Division. My face, well, it is what it is. I will improve."
Piqué tonight with Ibai Llanos:
— total Barça (@totalBarca) November 9, 2022
“We have to change the established rules in football. You have to try to attract attention. Create short and entertaining products. 90 minutes seems like a lot to me. The product itself is outdated. It is difficult to attract a young audience." pic.twitter.com/5LQpt6hiwZ
This also follows in the footsteps of his former player Gerard Pique. The former Barcelona central defender started streaming long before many footballers as a way of speaking to people without the media being involved. Rather than a final press conference with the club, Pique held a Twitch interview with Ibai Llanos to close out his time at Camp Nou.