Rihanna’s Fenty brand enters partnership with Paris Olympics
.jpg)
Reading Time: 2min | Sat. 20.07.24. | 11:00
Her inspiration for launching the brand was seeing many black and brown women struggle to find shades of make-up that matched their skin tone
Singer-turned-beauty mogul, Rihanna has signed a historic partnership with the 2024 Paris Olympics and Paralympics.
The deal is said to be worth tens of millions and aims to "beautify" the world's top athletes.
“Tried to tell yall….we outside all 2024!!! PROUD to announce that @FentyBeauty is a premium partner of the Olympic AND Paralympic Games baby!!! #FentyxParis2024 (sic),” she wrote on Instagram.
The Paris Olympics will begin on Friday, 26 July, and run until 11 August. The Paralympics will follow on Wednesday, 28 August until Sunday, 8 September.
This week the singer posted a photo of herself walking hand-in-hand with a Fenty Beauty lip product, which was holding a glass of wine, with the Eiffel Tower and Olympic rings in the background.
In a press release, it was revealed that Olympic volunteers will receive Fenty Beauty makeup kits, including the Eaze Drop'Lit All-Over Glow Enhancer, Invisimatte Instant Setting and Blotting Powder, Gloss Bomb Universal Lip Luminizer, and the Eaze Drop Blurring Skin Tint.
Volunteers will get tutorials to create a "designated look," with Fenty makeup artists available for assistance.
Rihanna's photo featured her in a shirt dress, army-print bomber jacket, Louis Vuitton handbag, oversized red sunglasses, and gold heels, with her long brown hair flowing and jewelry.
rihanna plsss 😭 pic.twitter.com/eepwFg6Lwp
— 𝖌𝖆𝖇 (@gabgonebad) July 18, 2024
The image humorously replaced her partner A$AP Rocky as the lip gloss from their Paris Fashion Week trip.
Fenty Beauty's account responded with, "Let's go Paris!" while sister brands congratulated her. Fenty Hair wrote, "Issa Fenty TAKEOVA," and SavagexFenty commented, "Always elevating the game."
The pop star's Fenty brand success has made her a billionaire, worth $1.4billion, making her the world's richest female singer.
Rihanna, full name Robyn Rihanna Fenty, launched Fenty Beauty in 2017. It is considered revolutionary for being one of the first brands to offer a diverse range of foundation shades in a market that was lacking in inclusivity.
She said her inspiration for launching the brand was seeing many black and brown women struggle to find shades of make-up that matched their skin tone. "I want everyone to feel included," she said.
