All set for 2026 WRC Safari Rally as KBL confirms Ksh45 Million sponsorship
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Reading Time: 3min | Tue. 03.03.26. | 13:45
Under the sponsorship, White Cap will serve as the Official Responsible Drinking Partner
All is set for the 2026 WRC Safari Rally as Kenya Breweries Limited (KBL), through its premium beer brand White Cap, confirms a Ksh45 million sponsorship for this year’s global motorsport spectacle.
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The sixth edition of the WRC Safari Rally, since its return to the World Rally Championship calendar, will take place from March 12 to 15 in Naivasha, bringing together elite local and international drivers and thousands of fans. The rally continues to cement Kenya’s position as a premier global motorsport destination.
Speaking during the sponsorship unveiling yesterday at the Tusker Brew House in Ruaraka, White Cap was also named the Official Pouring Partner for the event.
Under the sponsorship, White Cap will serve as the Official Responsible Drinking Partner, reinforcing its commitment to promoting responsible enjoyment at social events.
The brand will elevate the fan experience at spectator zones with a premium paddock-inspired area, drawing from the hospitality of iconic Formula 1 circuits. Set against the backdrop of the legendary Miti Mbili jump, fans will enjoy elevated viewing decks and exclusive zones designed for comfort and excitement, with live on-screen coverage capturing every thrilling moment of the rally.
Speaking at the announcement, KBL Managing Director Andrew Kilonzo highlighted the significance of hosting the Safari Rally in Kenya’s sporting landscape, adding that it aligns with the country’s ambition to transform from a traditional athletics powerhouse into a global, multi-sport, and commercialized hub by 2030.
“We have increased our sponsorship for the Safari Rally by Ksh25 million to demonstrate our commitment to the sport and to adventure for our consumers and rally fans. The additional investment will support WRC event logistics and enhance the overall village experience at the 2026 rally. For four consecutive years, we have been proud to play a part in this sport, capturing the imagination of fans and cementing our role as a longstanding partner in Kenya’s sports sphere,” Kilonzo said.
Beyond sports, Kilonzo emphasized KBL’s dedication to responsible drinking and environmental sustainability, noting that the company will leverage the partnership to promote key corporate responsibility pillars.
“Our partnership is grounded in responsibility and purpose. As a responsible corporate citizen, KBL ensures that its support for sports goes beyond entertainment. We are committed to environmental sustainability, and the Safari Rally provides an opportunity to champion environmental protection and water conservation for future generations. At the same time, while fans enjoy the thrill of the rally, we encourage everyone to prioritize safety and responsible enjoyment,” Kilonzo added.
WRC Safari Rally Kenya Representative Jerry Orode expressed gratitude to White Cap for their support, acknowledging the critical role sponsorship plays in the success of the event.
“The Safari Rally has always captured the soul, passion, and energy of millions of Kenyan spectators and international fans. As organizers, we are committed to delivering an exceptional experience, and KBL’s support will go a long way in enhancing the event,” he said.
For the first time since the Safari Rally’s return, spectators will get a chance to watch the shakedown during the 2026 edition. Competitors will tackle 20 special stages covering around 350 competitive kilometers of some of the most iconic and challenging terrain in world rallying.
“This year is special because the shakedown has shifted to Naivasha, giving fans better access to the rally stages. Thanks to the new location next to the service park, enthusiasts can watch the cars prepare for competition. This is a historic moment for Kenyan fans and the global rally audience watching live,” Orode said.
He also urged attendees to follow traffic marshals’ instructions and prioritize their safety throughout the event.
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