Women's athlete empowerment initiative launches in Nairobi
Reading Time: 2min | Sun. 20.07.25. | 17:22
They predict the launch of Kenya’s first fully professional women’s football league, and producing Africa’s first Ksh10Million/year female footballer in the next three years
From the makers of the Supreme Premier League (SPL), a new initiative dubbed 'Rise Her Game', set to redefine the landscape of women's athletics across the continent, was launched on Saturday, 19 July.
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With the aim of addressing deep-seated gender disparities in sports, the program is promising to fuse elite athletic performance with comprehensive support that includes crucial provisions such as guaranteed and fair wages, national broadcasting deals, and more, to help in their professional advancement.
"When we invest in women athletes, we do not just change the game; we rewrite the rules," says SPL, and this initiative's founder Syombua A. Kibue.
"At Rise Her Game, we are building a future where every girl with a dream sees a path, every talent finds its stage, and Africa’s sports legacy is shaped by fierce, unstoppable women who dare to rise."
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An unjust system has seen female athletes experience financial insecurity, with alarming statistics showing 42% of female athletes dependent on abusive partners, with 68% abandoning sports by age 18 due to domestic burdens.
Furthermore, women’s sports receive a mere 3% of the national sports budget, underscoring the need for better.
Makers of the initiative are working on a three-year vision to launch Kenya’s first professional women’s league, produce Africa’s first Kshs10Million/year female footballer, and expand operations across East Africa.
The initiative's impact will be amplified through a captivating showcase of the compelling stories of Kenya’s often-forgotten stars, from mandazi-selling athletes, to young mothers pursuing their match-day dreams, all united under the tagline 'When she rises, we all do.'
This visibility, bolstered by digital campaigns, TV specials, and strategic collaborations, aims to transform cultural resonance into commercial power.
"If we want women’s sports to thrive, we must treat it as a viable brand, not a charity case," asserts Wairimu Nyathira, co-founder of SPL and Rise Her Game. "Quality media, brand storytelling, and smart marketing are how we turn women’s sport into a thriving sports economy."
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