Faith Kipyegon announces new partnership with Kenyan food brand
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Reading Time: 2min | Wed. 25.02.26. | 10:34
For the athlete, the deal not only strengthens her growing list of endorsements but also provides greater financial stability as she prepares for another competitive campaign on the world stage
Four-time world 1500m champion Faith Kipyegon has expanded her endorsement portfolio after securing a new ambassadorial partnership with leading Kenyan maize milling company 210 (Two Ten).
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The three-time Olympic champion and 1500m world record holder announced the collaboration through her social media platforms, marking another significant commercial milestone ahead of what promises to be a demanding 2026 season.
The partnership represents a strategic win for both parties. For 210, aligning with one of Kenya’s most decorated athletes enhances its brand visibility locally and internationally, tapping into Kipyegon’s global reputation and strong digital presence.
For the athlete, the deal not only strengthens her growing list of endorsements but also provides greater financial stability as she prepares for another competitive campaign on the world stage.
Kipyegon explained that the collaboration goes beyond business, reflecting her appreciation for family values and the role proper nutrition has played in her success.
“Greatness starts at home with a good home-cooked meal. Ugali has fueled my training, chapatis have brought my family together, and good nutrition has been the foundation that’s helped me chase my dreams.
Greatness begins at home with a good home-cooked meal.
— Faith Kipyegon, EGH🇰🇪 (@Kipyegon_Faith) February 24, 2026
Ugali fuels my training, chapatis unite family, and good nutrition is a foundation of my dreams.
Partnered with #TwoTenFlour, a trusted Kenyan brand providing quality ugali & chapati flour because champions are made at home pic.twitter.com/05csliSqxv
That’s why I’ve partnered with 210unga, a proud Kenyan family brand committed to quality, consistency, and feeding our households with ugali and chapati flour we trust and love. Because champions are made at home,” she wrote.
The 30-year-old highlighted how her upbringing and everyday meals have sustained her demanding training schedule, noting that a balanced diet has been central to her journey as an elite competitor.
She added that the brand’s commitment to producing reliable household products mirrors her own professional standards and discipline.
According to Kipyegon, the partnership is rooted in a shared belief in empowering families and supporting communities through dependable food products; values she says resonate deeply with her personal story.
This latest deal further strengthens an already impressive endorsement portfolio. Over the years, Kipyegon has maintained long-standing collaborations with global sportswear giant Nike, telecommunications firm Safaricom, and Kenya’s tourism brand initiative Magical Kenya.