Tusker commits 40 million to sponsor HSBC SVNS 2 Nairobi

Kenya Breweries Limited KBL through its flagship brand Tusker has announced a Ksh 40 million sponsorship for the HSBC SVNS 2 Nairobi marking a major show of support for Kenyan rugby as the country prepares to host a World Rugby Sevens international event for the first time.

The tournament scheduled for 14 and 15 February 2026 at Nyayo Stadium will see Kenya become only the second African nation after South Africa to host a World Rugby Sevens event. Nairobi will also stage the opening leg of the HSBC SVNS 2 series firmly placing Kenya on the global rugby map.

Tusker’s sponsorship package includes KES 20 million in cash to support the Kenya Rugby Union in tournament delivery and operations alongside an additional KES 12 million investment in experiential support aimed at elevating the fan experience. A further KES 8 million has been allocated for publicity bringing Tusker’s total commitment to KES 40 million.

Speaking during the official sponsorship announcement at the RFUEA Grounds Christine Kariuki Head of Mainstream Beer at KBL said the partnership reflects Tusker’s long standing commitment to bringing Kenyans together through sport.

Nairobi United turn to former Harambee Starlets coach after parting ways with Muyoti

“Rugby has a unique way of uniting Kenyans across generations communities and borders. Hosting the HSBC SVNS 2 in Nairobi is a celebration of that journey and how far the game has come. At Tusker we believe in bringing people together so we can each stand tall and this is one of those moments. We are proud to support this historic tournament” said Kariuki.

The HSBC SVNS 2 Nairobi will feature elite international competition across both men’s and women’s divisions with Kenya’s national teams Shujaa and the Kenya Lionesses competing on home soil against top global opponents.

The tournament forms part of World Rugby’s newly introduced three tier global Sevens structure designed to create clearer pathways to the top level of international rugby while ensuring full gender parity at every event.

Brothers set to unite after Nairobi United capture former Gor Mahia striker

For Tusker the partnership goes beyond brand visibility focusing on delivering a world class experience for fans while supporting the continued growth of rugby in Kenya.

“Our support is about creating an unforgettable experience for players and fans alike. From matchday operations to fan engagement we want Kenyans to feel proud of what we can deliver when the world comes to our home” Kariuki added.

Kenya Rugby Union Chairlady Harriet Okatch welcomed Tusker’s backing highlighting the importance of strong corporate partnerships in staging a successful international tournament.

Mieno highlights role four-time FKFPL champion will play in KCB's hunt for maiden title

“Tusker has been a strong supporter of rugby for many years and this partnership continues to flourish. We are delighted to have Tusker on board for the HSBC SVNS 2 and look forward to working together to elevate the fan experience both on and off the pitch. We are confident of hosting a very successful event” said Okatch.

The HSBC SVNS 2 Nairobi will take place on 14 and 15 February 2026 at Nyayo Stadium.