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Nike did it with MJ - New Balance hope to do it with Endrick
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Reading Time: 2min | Wed. 22.11.23. | 20:50
He is already signed by one of the biggest clubs in the world - now a rising brand wants to make him their golden goose
It’s a big time for rising Brazilian star, Endrick. Having signed a future deal with Real Madrid, the current Palmeiras star made his debut for the national team, and it now looks like he’s signed a long term deal with New Balance, a move signalled with what looks to be a golden signature edition Tekela v4.
At just 17 years and a half year old, Endrick became the fourth-youngest player to play for Brazil, and the youngest for 57 years when he came onto the pitch in the match against Colombia. It was likely a defining step in the young man’s career, and it was one that he took with whiteout New Balance boots on his feet. Now, with the last night's game against Argentina and another appearance for the Seleção, it is safe to say Endrick has signed for the American brand, a move that’s been signalled by the presence of a golden pair of Tekela v4 on the youngster’s feet - as expected, Endrick debuted his golden New Balance Tekela boots in the heated 2026 World Cup qualifier between Brazil and Argentina when he came off the bench for Raphinha with 20 minutes left in the match.
Endrick has reportedly signed a new long-term contract with New Balance, one that will last until 2028. It’s no surprise to learn that the striker also had the option of signing with other brands including Nike, Adidas and Puma, but the suggestion is that he signed with New Balance as he and his family like the idea that he will be positioned as one of the brand’s main assets in the future.
New Balance have been quick to provide several of their key athletes with signature boots in recent years, something other brands only tend to do for their absolute top-tier players. And it looks like Endrick already has his first signature style, lacing up in a pair of golden Tekela v4 boots in training, which he wore against Argentina.
The move to New Balance follows the news that Real Madrid have an agreement with Palmeiras, Endrick, and his family, to sign the player when he turns 18 years old in July 2024. All round, it’s a defining moment in time for the player.
Other big football names sporting the brand are Sadio Mane, Raheem Sterling, Bukayo Saka, Harvey Elliott, Timothy Weah...
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