Another loss for Manchester: A 30 billion Ksh sponsor pulls out

With every new day, Manchester United looses something, usually money. First they lost out a potential huge amount of money from the newly formed but soon aborted European Super League, then they lost their top executive Ed Woodward, then they lost a couple of million to donations which they have give to UEFA, then they agreed to withhold 5% of UEFA competition revenues for one season, and now, they are loosing money over fan protests.

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This week, Richard Arnold, United’s group managing director, found out that the Red Devils are going to loose another 30 billion Ksh. He was informed that a Manchester based company, „The Hut Gruop“ pulled out of the shirt sponsor deal, which was potentially worth 30 billion Ksh for 10 years.

The branding of Myprotein, a Cheshire firm owned by THG, was due to appear on United’s training kit and replace the branding of AON, sponsors of the club’s Carrington training centre. But, after the fans protests ahead of United's game with Liverpool, and calls for boycott, The Hut Group had concerns, as per Observer.

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An anonymous United fans group with the hashtag NOTAPENNYMORE launched an online campaign to boycott the club’s major partners, which include Adidas, TAG Heuer and Cadbury, and wrote an open letter to them vowing to target their products. It is understood THG, a multibillion pound company with offices near Manchester Airport, was concerned that as a local business it would be targeted by disaffected fans in Greater Manchester. Both THG and United declined to comment, with those familiar with the deal at Old Trafford confirming there are no ongoing talks. The current deal with AON ends on June 30th and the Red Devils will have trouble finding new sponsors in under two months.