Omanyala reveals details of his multimillion deal with Italian company

Africa’s fastest man, Ferdinand Omanyala, has landed a multimillion-shilling endorsement deal with Italian recovery tech company Tecar.

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This four-year partnership is aimed at enhancing his performance by speeding up the recovery process.

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The partnership is valid until the 2028 Los Angeles Olympics.

The 29-year-old 100m and 150m African record holder confirmed the new partnership after completing a three-day venture in Italy, where he worked with experts to customise the equipment to his personal needs.

The deal is valued at €60,000 (approximately Ksh8.8 million), which includes the flagship recovery machine and additional products.

“We have partnered with an Italian-based company that produces a recovery machine called Tecar. It’s designed to boost performance and help with recovery, especially after long flights, by removing jet lag.

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It uses different modes and works through electromagnetism to activate muscles and the neuromuscular system to perform at its best,” Omanyala told Mozzart Sport.

The device, which is worth €50,000 on its own, is now an integral part of Omanyala’s training and travel routine.

“I’ll be using it with my team every time I travel, all the way to the 2028 Olympics. We spent three days here working with experts to have it customised specifically for me. It’s truly a game changer,” he disclosed.

The deal comes shortly after Omanyala’s outing at the Rome Diamond League on Friday, 6 June, where he narrowly missed breaking the 10-second barrier, clocking 10.01 seconds to finish third in a highly competitive 100m final at the Stadio Olimpico.

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American Trayvon Bromell stormed to victory in a world-leading 9.84 seconds, while Cameroon’s Emmanuel Esseme finished second in a season-best 9.99. Former World Champion Fred Kerley, who had been expected to contend for the win, placed fifth with 10.06.

Despite falling short of his sub-10 goal, Omanyala’s Rome performance marked an improvement on his 10.05 time at the Kip Keino Classic in Nairobi the previous weekend and signals an upward trend as the Tokyo World Championships fast approach.