NOC-K invite corporate partnerships for Team Kenya to various championships

National Olympics Committee of Kenya (NOC-K) on Monday 11 April laid out opportunities available to potential partners and sponsors, while sharing its strategic direction for the quadrennial period 2022-2024.

At a briefing breakfast meeting, the committee revealed expected pathways and plans to ensure Team Kenya sends out multiple sports and well-prepared contingents to the global quadrennial games and the various opportunities between the Games, especially targeting the youth.

NOC-K used the provision introduced in 2016 Finance Act, Section 15(2)(z) of the Income Tax Act, which was recently actualized by tax benefits of exemptions to corporations that support sporting activities to encourage corporates to take advantage of the opportunities for partnership around the Olympic and Commonwealth Movement. 

NOC-K president Paul Tergat, while thanking all partners, emphasized the role that Team Kenya plays whenever they travel abroad to represent the aspirations and dreams of millions of Kenyans. 

Towards this end, it was imperative that Kenyan corporate entities, led by the Government, continue to invest in the national team in the long haul to realize better performances.

“Team Kenya is a big brand and has been built from the sacrifices of Kenyan athletes. The brand would be much bigger if the people behind the Team did not have so many challenges. 

We all celebrate their achievements and we are inviting Kenyan corporations to be part of their story from the start line, so we can associate with the celebration at the finish line from the start. 

Long term preparation is important and will allow corporations to get value as it gives them time to grow and develop while utilizing our assets,” NOC-K Secretary General Francis Mutuku said in his remarks.

The event was presided by NOC-K Executive Board Members led by Tergat, second deputy president Waithaka Kioni, SG Mutuku, Treasurer Eliud Kariuki, deputy SG Shoaib Vayani, deputy treasurer and CDM Commonwealth Games John Ogolla, Athlete Representative Humphrey Kayange and Executive Members Paul Otula, Barnaba Korir and Winnie Kamau.