KVF launch new season promising cutting edge innovation and digitisation

The Kenya Volleyball Federation (KVF) on Tuesday 29 October unveiled the 2024-25 National League season that will see the local governing body embrace innovation and digitisation.

During the launch of the new season at the KCB Leadership Centre in Karen, Nairobi, KVF Chairman Charles Nyaberi underscored the need to emulate global best practices of sport which revolve around innovation and technology.

The digitalisation campaign will entail a newly established Federation website, live streaming of matches, live scores and indeed a full-blown social media initiative intended to bring the sport closer to the spectators.

Nyaberi explained the new campaign will involve identifying opportunities, generating and developing new ideas, and implementing them in a way that creates a positive impact to the stakeholders, by and large.

KVF also used the opportunity to showcase its products which include the KVF National League, the national women’s team Malkia Strikers, KVF Youth Development, KVF Beach Volleyball and the men’s national team Wafalme Stars.

“The essence going forward is to enhance the visibility, popularity, and commercial value of volleyball in Kenya by building a strong brand, attracting more fans, increasing media coverage, and securing sponsorship,” said Nyaberi.

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Nyaberi added that the key focus areas will be branding and identity, fan engagement, digital and media presence as well as sponsorship and partnerships.

The function was graced by various KVF stakeholders including sponsors and well-wishers. In attendance were KCB Bank Group’s Head of Corporate and Regulatory Affairs Judith Sidi Odhiambo and other corporate entities including Java House Africa, Mozzart Bet and the Ministry of Sports as well as the National Olympic Committee of Kenya (NOC-K).

Others were Kenya Tourism Boards, Nairobi Sports House, My Wood Trading Company Limited, Kazamoyo Films, Rohto Mentholatum-Deep Heat, and Hustle Sasa.

NOC-K's Corporate Affairs and Commumication Leader Staphey Wairimu who read the speech on behalf of NOC-K President Paul Tergat, lauded the Federation for the bold steps towards the right direction assuring the athletes of their continued support.

Tergart's speech read in part, “At NOC-K, we recognize the pivotal role volleyball plays in elevating Kenya’s sports profile globally. This season's launch by the Kenya Volleyball Federation marks a significant step forward in our shared vision to inspire, empower, and build champions. The Road to LA 2028 and Dakar 2026 begins now.

Together with Partners surrounding our athletes we’re committed to nurturing talent and creating pathways for our athletes to excel on the world stage.

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As my good friend; May his soul rest in peace: Waithaka Kioni would say, 'I wish you all the best in the new season. Shine bright. We are behind you cheering you on, as you play and give your all'.”

Ministry of Youth Affairs, Creative Economy and Sports Principal Secretary Peter Tum whose speech was read by Assistant Commissioner Douglas Ratemo said.

"Firstly, I want to express my gratitude to the Kenya Volleyball Federation for this invitation to witness the official launch of your digital marketing initiative as well as the 2024/25 volleyball season.

This is an exciting moment for Kenyan volleyball, marking a season that will undoubtedly bring new energy and engagement to the sport.

In today’s digital age, the power of technology and online platforms cannot be underestimated. A strong digital presence is not just an asset—it is a necessity for any organization aiming to build connections, engage fans, and expand its reach.

By embracing digital marketing, the Kenya Volleyball Federation is setting a new benchmark and positioning itself at the forefront of the modern sports industry."

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KCB's Sidi said the bank will continue partnering with the Federation for the betterment and growth of the sport.

"As a bank, we align ourselves with Youth agendas and we are glad that the Federation is keen on investing in their youth programs. We remain committed to supporting the sport in the country and more so, our women's volleyball Team."

Mozzart Bet Kenya Marketing Manager Frank Ochieng reinstated their commitment to the Federation saying their partnership has been worthwhile.

Java's Foundation Coordination Derrick Kabasa said they will continue to partner with the Federation towards National teams, Malkia Strikers and Wafalme Stars as far as Nutritionals is concerned.

Sports Journalists Association of Kenya (SJAK) President James Waindi said.

"SJAK is honoured to have forged a partnership with KVF since Volleyball is one of the key sports in the country. Since our business is sports, we always dedicate our efforts to lifting the standards of sports in the country and volleyball in particular.

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We hope that KVF will incorporate SJAK in all their activities including foreign/ international events. Media plays a key role in the development of sports and we are willing to walk the journey of success with KVF."