The most unexpected break-up in 70 years: Germany and Adidas split up
Reading Time: 1min | Thu. 21.03.24. | 22:52
Die Mannschaft will wear Nike kits from 2027
The German Football Association (DFB) announced that American sportswear giant Nike would become their official kit supplier from 2027 onwards.
This way, they'll end a seven-decade-long partnership with German company Adidas.
The DFB said on Thursday Nike would supply all national teams from 2027 to 2034, having made the best financial offer.
"The coming partnership allows the DFB for the next decade to work on central tasks with a view to developing football in Germany," DFB President Bernd Neuendorf said in a statement.
Nike will be Germany's new kit supplier starting in 2027 after Adidas had made their kits for more than seven decades.
— B/R Football (@brfootball) March 21, 2024
Some of these were iconic 🇩🇪 pic.twitter.com/KtyeNOsy6Q
Germany used Adidas products en route to all four World Cup titles from 1954 to 2014. In 2019, the company signed a four-year contract extension of their deal ending in 2022.
"Until December 2026, we will work with all our might for common success with our longtime and current partner Adidas, whom German football has a lot to thank after more than seven decades," Neuendorf said.
Adidas said they were informed on Thursday of the DFB decision.
