Meet Kenyan businessman who unveiled Arsenal kits

Edwin Muraya Omae is a London-based Kenyan who is in the Sports Marketing and Music business. He has been trying to get a fusion between the two.

 In 2020, his company landed a huge deal when Premier League side, Arsenal contracted him and a couple of his friends to come up with a campaign for the unveiling of their third kit.

Mozzart Sport caught up with Muraya for a brief interview.

Tell us more about yourself

I am 25 years old. I was born in Nyeri, Kenya and I now live in London, I am an Arsenal fan. We are a family of three children. I am the second born in a family of three. We moved to the UK in the early 2000s and settled there. I have grown up and studied in the UK.

Give us more information on your educational background

I did a degree in Music Business at the London School of Arts. However, most of the things I have learned have been self-taught.

How did you get into sports-entertainment?

Well doing music business as a degree helps me to expand into other similar categories like sports. I actually started with my first campaign for Adidas and then went on to work with some non-league teams and the EFL making YouTube videos and kit releases with them.

What are some of the brands you have worked with?

I have worked with a couple like Adidas, Footasylum, Art of Football, Arsenal, Gaffer Magazine, New Wave Magazine, Sneak Verse.

What are some of the sports personalities that you have worked with?

Talented in football and music - this is the story of Enock Wanyama

I tend to work with executives and marketing teams at football clubs but within the music sector, there are a couple - Central Cee, Stormzy, Young T & Bugsey, Enzo FTB.

In your opinion, how best can sports and entertainment be fused?

In my honest opinion, sports is entertainment - we consume sports in a similar way we do with music, with passion. I feel the more sports stars cross into the entertainment industry and look towards brand campaigns and advertising and using their platforms to launch their own businesses the bigger the sport will grow.

Do you have any plans of venturing into the Kenyan market?

Firstly, I’m looking to work with local young sports personalities and musicians in Kenya and in the diaspora then start to look at launching products and services in the country once the groundwork is done.

How viable is the Kenyan market for sports and entertainment?

With one of the fastest-growing youth populations in Africa, Kenya is seen as a leader in taking in new technologies and ideologies, giving itself a platform to grow and be a major player in the sports, music, and entertainment world.

How did you land the Arsenal gig?

I landed it as my close friend and main photographer pictured Emile Smith Rowe for his new contract renewal and the club asked myself and him to come up with a new campaign for their new 3rd kit, as Arsenal fans, we could not say no.

Tell us more about your cloth line?

My clothing is seen as street wear and mainly for youth, taking staple products and putting a spin on them. My website is lostboys.global and we release new clothes every month.