'I won't resign, I won't resign, I won't resign, I won't resign'

Is there anyone who remembers that just five days ago, Spain won their first World Cup title? The scandal that happened at the awarding ceremony overshadowed the great success which the female team accomplished. Spanish football chief Luis Rubiales refused to resign after a week of widespread criticism for his unsolicited kiss on the lips of player Jenni Hermoso. Government ministers and figures within sport demanded his resignation and world football's governing body FIFA opened disciplinary proceedings against him.

You can kiss your career goodbye!

Instead, he gave a fiery speech at the Assembly in which he announced that he won’t resign, and also gave a new contract to a highly unpopular coach of the women's team.  

"It was more of a peck than a kiss. There was no desire, the desire was the same I would have giving my daughter a kiss, there was no dominance. It was spontaneous, mutual and consented. I have a great relationship with all the players and we had very affectionate moments. Jenni picked me up off the ground and we almost fell. She was the one who lifted me up. We hugged and I told her: 'Forget the missed penalty, you've been fantastic in this World Cup' and she told me 'you're a crack' and I told her, a little peck? and she said 'okay.'It is a social murder, they are trying to kill me. As a Spaniard, we have to reflect on where we are going. False feminism does not seek justice, it does not seek the truth, it does not care about people. Politicians have refereed to this action as sexual violence, without consent, assault… These people are trying to assassinate me publicly and I am going to defend myself like all Spaniards, in court. I will take action against these people. Is it serious enough for me to have to go, having carried out the best management in the history of Spanish football? Do you think I should resign? Because I'll say something: I'm not going to resign! I'm not going to resign! I'm not going to resign! I'm not going to resign!" shouted I'm not going to resign! Four times, to the delight of the Assembley members.

Sorry seems to be the inadequate word: Spain's prime minister slams Rubiales for kissing players

Then he looked at the coach Jorge Vida, who also had his moment of ’glory’ when he touched a female staff member on the breast after Spain scored their winning goal in the final.

“I want to apologise for an event that occurred in the box [the crotch-grabbing]. I am going to explain it by looking at Jorge Vilda. We have been through a lot, they have wanted to do to you the same thing that they are doing to me know, they are trying to create a false speech and turn it against you. I was very moved when after winning the World Cup you turned around and dedicated it to me. I invite you to stay with us for the next four years earning half a million euros a year. I am going to say what you earn, which is not the half million that some said, it is 160,000, 170,000 euros“ said Rubiales. Spanish media reported that Vida forced players to keep the doors of their rooms open so he could check they'd gone to sleep and also checked their bags when they came back from shopping. In 2022, 15 players wrote to the Spanish FA, making themselves unavailable for selection while Vilda was in charge. Still, he will get a better contract.